A business website takes your products or services to the online audience; it acts as a promotional tool to drive conversions and business sales. Building the website in a futuristic approach makes website maintenance easier and improves visitors from different segments. Here I have stated some of the basic steps followed by experts in developing a website.
Analyze your business
- Creating a website is made easier when you understand the core business concept. Knowing your business will help you to identify the menus and features that you want to display for your targeted audience.
- For example, if you are going to start a brochure design company and interested in generating leads through the website, here are some tips to make it possible.
- List the types of services that you are going to provide for the customers
- Collect the best portfolio of works done by your company for the previous clients
- Prepare a sample pre-defined brochure format
- Types of Pricing packages along with the features
- Contact us page to enable users to reach you at anytime
- Inquiry form – to obtain the customer requirements and customer details
- Prepare the content for What we do and about us by understanding the company’s core values, business history, mission and vision
Website Technologies
- To build a great website, you should utilize latest and future-oriented technologies that should correspond to your hosting account.
- Some of the Suggested Languages for the website development includes HTML5, PHP, ASP.Net, and JSP.
- For instance, we choose PHP which helps to build a dynamic website and open source framework
- Some of the best CMS Open Sources for website development are WordPress, Joomla, and Drupal
- Ensure your website is responsive and browser compatible
Website photos/Videos
- Images and videos play a key role in your website success. It is good to use high-resolution images and interactive element in the website.
- Including Video testimonials attract a huge audience and build customer trust.
Website Color Scheme
- The designer requires the color scheme to create a layout for your website; if you already have a logo, you can choose the color scheme from the logo design.
- If you have any color ideas, provide the color code and design logic to the designer.
- If you don’t have design ideas, ask your designer to provide two layouts as per your business requirements.
- You can choose either one layout or merge both by discussing with the designer.
Website Menus & Content
- Website menus help to interact with the website to visit different pages. If you have more menus, Choose a breadcrumb menu bar that provides a list of menus one below the other.
- For example, About us page can contain sub menus such as who we are, our team and our core values.
Website Content
- Content helps to convey your business products or services to your audience thereby improve the website visitors.
- Avoid plagiarized to improve the website rankings and search traffic.
- Social media integration helps the customers to share your blog or web page.
Website Promotion
- To promote your website through digital marketing, you should enhance the website speed by optimizing the web pages. Some of the free tools including GTmetrix provide the comprehensive website performance report.
- Include Google Analytics and robot.txt in your website, to track your website progress.
- Regular blog posting and keeping your website with updated information will boost your website ranking.
By considering all the above factors, Chenniweb provides a sales driving business website using advanced technologies. Request for a demo today.
